Executive growth Leadership, Scoped to Your Business

  Embedded, ongoing marketing leadership without the cost of a full-time executive hire. I join your leadership team, own marketing strategy and P&L accountability, and lead your team day-to-day — typically for a set number of hours or days per week.

Good fit if: you've outgrown a marketing manager but aren't ready for a full-time CMO salary and equity package.

  End-to-end planning and execution for product launches, new market entry or category expansion — including customer and competitive research, positioning, channel strategy and a phased rollout plan.

 Good fit if: you're launching something new in a regulated or complex category and need a plan that gets to market fast without wasted spend. 

  A structured assessment of where your marketing stands today, clear goal-setting tied to business outcomes, and a prioritized roadmap that your team can execute against.

Good fit if: you know something isn't working but need an outside, senior perspective to diagnose it and chart the path forward.

  Full-funnel acquisition strategy and execution — performance marketing, lead generation, partnerships and conversion rate optimization across paid, owned and earned channels.

Good fit if: you need to hit specific pipeline, application, or revenue numbers and want a data-driven owner accountable for them.

 Building or sharpening a differentiated, customer-centric brand — including value proposition, messaging architecture and the narrative that carries across your website, sales materials and campaigns.

Good fit if: your brand doesn't yet reflect where your business is headed, or you're getting lost in a crowded category.

  Hands-on coaching, upskilling, and team-building for existing marketing staff — bringing senior leadership and mentorship to a team that doesn't yet have it in-house.

Good fit if: you have a marketing team that needs direction and development more than headcount.