Blue Birch Strategies

Blue Birch StrategiesBlue Birch StrategiesBlue Birch Strategies

Blue Birch Strategies

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Let Us help you Unlock Your Growth

Let Us help you Unlock Your GrowthLet Us help you Unlock Your GrowthLet Us help you Unlock Your Growth

Fractional CMO services and growth strategies that drive outsize results for your business

LET'S TALK GROWTH

Let Us help you Unlock Your Growth

Let Us help you Unlock Your GrowthLet Us help you Unlock Your GrowthLet Us help you Unlock Your Growth

Fractional CMO services and growth strategies that drive outsize results for your business

LET'S TALK GROWTH

Trusted by leading fintech, lending and consumer brands

What We Do

A vibrant sunset over a calm lake, with silhouettes of trees framing the scene.

Our Mission

I partner with founders, CEOs and executive teams to accelerate growth by aligning strategy, marketing, operations and execution. My background spans regulated industries like fintech and lending, alongside national consumer brands and leading B2B and B2C marketplaces. I bring that same operating discipline to your business, whether you need a full fractional CMO engagement or focused strategic support.  See the results>>

our services

Fractional CMO Engagement

  Embedded executive marketing leadership, without the cost or commitment of a full-time hire. I sit in your leadership meetings, own the marketing P&L and drive the roadmap.

Go-to-Market (GTM) Strategy

 Product launches, new market entry, and category expansion, built on research, positioning and a phased execution plan. 

Marketing Strategy & Roadmap

 Situational assessment, goal-setting, and a tailored roadmap that ties marketing investment directly to business outcomes. 

Demand Generation & Growth Marketing

 Full-funnel acquisition: performance marketing, lead generation, partnerships and conversion optimization across paid, owned and earned channels. 

Brand Development, Positioning & Messaging

Brand Development, Positioning & Messaging

 A differentiated, customer-centric brand story and value proposition that holds up across every touchpoint.

Marketing Team Leadership and Development

Brand Development, Positioning & Messaging

 Coaching, upskilling, and team-building for in-house marketers who need senior leadership without a new headcount line. 

WHY A FRACTIONAL CMO?

Senior Leadership at a Fraction of the Cost

Senior Leadership at a Fraction of the Cost

Senior Leadership at a Fraction of the Cost

Get 30+ years of C-suite marketing, growth and ops experience without a six-figure full-time salary and benefits package.

Speed to Impact

Senior Leadership at a Fraction of the Cost

Senior Leadership at a Fraction of the Cost

I've led your exact transition before. There's no ramp-up curve — strategy and execution start in week one.

Flexible, Scoped to You

Senior Leadership at a Fraction of the Cost

Flexible, Scoped to You

  Engagements range from a few hours a week to full interim leadership during startup or a transition, fundraise or product launch — scaled to what your business actually needs right now.

Contact Us

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Let's Get Started

Take the first step. Tell me about your growth goals and I'll follow up within one business day.

Blue Birch Strategies

Fairfax Station, VA

rob@bluebirchstrategies.com 571-338-4816

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