{"version":"https://jsonfeed.org/version/1","title":"Blue Birch Strategies","home_page_url":"https://bluebirchstrategies.com","description":"Blue Birch Strategies","author":{"name":"Blue Birch Strategies"},"items":[{"id":"https://bluebirchstrategies.com/perspectives-1/f/uncovering-the-root-cause-tldr-it-isnt-always-marketing","html_content":"<img src=\"https://img1.wsimg.com/isteam/stock/119225\"/><p>A pattern I’ve seen in high-growth fintech environments, as well as other industries:\n\nWhen growth slows, the initial assumption is that it’s a marketing problem. So the response is predictable:\n\n* Increase spend\n* Add c...</p>","url":"https://bluebirchstrategies.com/perspectives-1/f/uncovering-the-root-cause-tldr-it-isnt-always-marketing","title":"Uncovering the Root Cause (TLDR: It Isn't Always Marketing)","summary":"A pattern I’ve seen in high-growth fintech environments, as well as other industries:\n\nWhen growth slows, the initial assumption is that it’s a marketing problem. So the response is predictable:\n\n* Increase spend\n* Add c...","date_modified":"2026-07-23T17:42:14Z"},{"id":"https://bluebirchstrategies.com/perspectives-1/f/why-vanity-metrics-are-like-empty-calories","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/6c29c726-34ed-4e33-a86c-6981bbbdbf57/1775616599014.jpg\"/><p>“Snickers really satisfies.”\n\nIt’s a great line -- one that the company used in their ads for years. It’s also not entirely true.\n\nIf you’re actually hungry, grabbing a Snickers is a short-term fix, not a real solution. ...</p>","url":"https://bluebirchstrategies.com/perspectives-1/f/why-vanity-metrics-are-like-empty-calories","title":"Why Vanity Metrics Are Like Empty Calories","summary":"“Snickers really satisfies.”\n\nIt’s a great line -- one that the company used in their ads for years. It’s also not entirely true.\n\nIf you’re actually hungry, grabbing a Snickers is a short-term fix, not a real solution. ...","date_modified":"2026-07-23T17:33:02Z"},{"id":"https://bluebirchstrategies.com/perspectives-1/f/isn%E2%80%99t-that-special-the-power-of-personalization","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/6c29c726-34ed-4e33-a86c-6981bbbdbf57/1643606681188.png\"/><p>In 1909, as he was championing the assembly line and pioneering advances in mass production that would soon usher in an age of American consumerism, Henry Ford famously gave his team explicit instructions about how to re...</p>","url":"https://bluebirchstrategies.com/perspectives-1/f/isn%E2%80%99t-that-special-the-power-of-personalization","title":"Isn’t That Special?! The Power of Personalization","summary":"In 1909, as he was championing the assembly line and pioneering advances in mass production that would soon usher in an age of American consumerism, Henry Ford famously gave his team explicit instructions about how to re...","date_modified":"2026-07-23T17:04:49Z"},{"id":"https://bluebirchstrategies.com/perspectives-1/f/to-fix-poor-brand-perception-there%E2%80%99s-no-room-for-half-measures","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/6c29c726-34ed-4e33-a86c-6981bbbdbf57/bbad%20header.jpg\"/><p>I am hardly alone in saying that I consider “Breaking Bad” one of the best dramas in television history. Across five seasons, the series chronicles the transformation of protagonist Walter White from a mild-mannered chem...</p>","url":"https://bluebirchstrategies.com/perspectives-1/f/to-fix-poor-brand-perception-there%E2%80%99s-no-room-for-half-measures","title":"To Fix Poor Brand Perception, There’s No Room for Half Measures","summary":"I am hardly alone in saying that I consider “Breaking Bad” one of the best dramas in television history. Across five seasons, the series chronicles the transformation of protagonist Walter White from a mild-mannered chem...","date_modified":"2026-07-23T15:11:06Z"}]}